How to Use Pinterest for Your Business (Without Overwhelm!)
If Pinterest isn’t part of your business plan for 2025, it’s time to change that! Pinterest is more than just a place for recipes and DIY ideas—it’s a powerful tool to get your business in front of the right people, without relying on unpredictable social media algorithms.
Instead of spending hours on content that disappears fast, Pinterest helps your content keep working for you over time. The key is using it strategically! Here are five simple steps to make Pinterest work for your business:
1. Be Intentional with Your Pinterest Activity
Pinterest learns about your business based on how you use the platform—not just what you post. That means everything you pin, search for, and interact with helps the algorithm decide who should see your content.
What to do:
- Make sure your boards, pins, and searches align with what your ideal audience is interested in.
- Engage with content that your target audience would also like—this helps Pinterest connect you with the right people!
2. Keep Keyword Research Simple
You don’t need a huge keyword list to be successful on Pinterest. Instead, focus on a few key terms that describe your business.
How to do it:
- Write down 5-10 keywords related to your business. (For example, if you’re a social media coach, keywords might be “Instagram growth,” “Pinterest marketing,” or “content strategy.”)
- Type these words into Pinterest’s search bar and note the suggested phrases that pop up—these are the words people are actually searching for!
- Use these keywords in your profile, pin titles, descriptions, and board names.
3. Focus on Creating, Not Just Curating
While re-pinning content can be helpful, fresh content is what gets the most reach on Pinterest.
What to do:
- Aim to create 1-2 new pins daily to grow your audience.
- Think about what problems your ideal customer has and how your content can help solve them.
- Keep curating (re-pinning), but prioritize original content.
4. Maximize Each Piece of Content
You don’t need to create endless new blog posts or products to stay active on Pinterest. Pinterest considers a new pin design as fresh content—even if it links to an old blog post!
Easy strategy:
- Take one blog post, podcast episode, or product and create 10-15 different pin designs for it.
- Pin each design to different boards over time.
- This keeps your content fresh and increases visibility without extra work!
5. Schedule Your Pins for Consistency
Manually pinning every day is time-consuming. Instead, use Pinterest’s scheduler or tools like Tailwind to automate your pinning.
How to do it:
- Spend one hour a week scheduling your pins in advance.
- Pin 1-2 fresh pins daily rather than curating dozens of others.
- Let Pinterest do the work while you focus on your business!
Pinterest Can Be Simple!
You don’t need a complicated strategy to see results. By being intentional, using keywords, creating fresh content, and scheduling wisely, you can grow your business on Pinterest without spending hours online.
Start small, stay consistent, and watch your content work for you! 🚀
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